annashay 
We handled the tabs, the price histories, and the marketing spin. If it’s the lowest price all year, we marked it.
How to make Black Friday a good deal:
There are two approaches to using Black Friday sales to your advantage. You can 1) buy fewer, higher quality items at a more attainable price, or 2) take advantage of the pricing for buying quantity: upgrading your work or gym attire, replacing your underwear, etc. all in one go.
Black Friday is basically a sale with a panic attack attached. It’s loud, urgent, and determined to convince you that a toothbrush with six interchangeable heads will change your life.
Here’s a better way in. Primer’s men’s style “Pick Two” framework of affordability, ease, and quality can help make sense of the mess. Most of the time you get two. Black Friday is when you might actually swing all three.
That’s the real opportunity, buried under the fake markdowns and 37 open tabs.
The problem isn’t the way the sales are dressed up like emergencies, which culturally we’ve begun to see through. Yes, some retailers inflate prices just to “slash” them back down. It’s theatrical. But plenty of good brands use the weekend to offer their only actual discount of the year.
At a minimum, even when the price isn’t the absolute cheapest of the year, it will be cheaper than the normal going price. Which makes Black Friday the one time that you can get “easy” along with “affordable” and “quality”.
What makes the weekend useful is how it speeds everything up. Instead of waiting months for something to go on sale, you get a condensed window where prices make more sense. Better materials, solid construction, and things that usually feel a little out of reach suddenly land in budget range. You can skip the endless search for a “deal” that never quite arrives in your size.
It’s also when the slow, thoughtful shoppers finally get rewarded because nearly every brand that’s been sitting in your saved tabs decides to play ball at the same time. Instead of waiting and comparing one-off promotions all year, this is the window when everyone shows their hand.
It also lowers the risk of trying something new. A better sweater brand, a less terrible coffee maker, looser fit pants. Holiday return policies help.
The best move is to have a simple list. Things you already know you need or stuff you’ll use every day. Winter coats. Bedding you’ve postponed replacing for two years. The good storage bins. Expensive software subscriptions. Maybe a few gifts so you’re not panic-buying novelty hot sauces in mid-December.
That alone will save you money, time, and the stress of wondering if expedited shipping includes Sundays.
Black Friday is only chaos or a scam if you walk in without a plan and your expectations aren’t adjusted. It can actually be useful in a way that makes the rest of the year a little easier.
→ A bad deal: Buying something just because it’s on sale.
→ Smart spending: Taking some time to find things you’ve needed or will need while they’re on sale. Today’s the day.
Best Amazon Black Friday Deal Picks
Nike Air Max Excee, $75 $100
→ Featured in Fall Getup Week: Casual Modern Layers in City Weight
Levi’s 505 Regular Fit, $34.99 $69.50
Huckberry Flint & Tinder Made in The USA Men’s Jeans, $126.40 $158.00
Save $31.60 (20% off)
→ Featured in Fall Getup Week: Blazer with Jeans Now – How We Got Here from the 90s and 2010s
Eddie Bauer Woven Leather Belt, $32.00 $40.00
Save $8.00 (20% off) Lowest price of the year
→ Featured in Fall Getup Week: The Creative Office among many others
DOVE MEN + CARE Eucalyptus & Cedar Oil Moisturizing Body Wash, $7.97 $10.99 Lowest price of the year
→ Featured in 7 Budget Scents to Upgrade Your Space and Routine That Smell Premium Without Breaking the Bank
Nespresso Festive Vertuo Pop+ Deluxe, $129 $209.95
Lowest price of the year
Amazon Essentials Regular-Fit Denim Shirt, $19.92 $23.70
Amazon Essentials Rigid Denim Utility Jacket, $27.76 $34.80
Huckberry Flint and Tinder Midweight Terry Crewneck Sweatshirt for Men, Garment-Dyed Mens Sweatshirt, $68.60 $98.00
Save $29.40 (30% off) Matches lowest price of the year
→ Featured in Gift Ideas for Men Who Appreciate Good Style: Practical, Refined Picks He’ll Actually Use · Primer
Seiko Automatic Watch, $369 $495
Seiko Prospex Speedtimer Watch, $543.75 $695
Bulova Lunar Chronograph Watch with 2 straps, $391.77 $463.21
Save $71.44 (15% off) Lowest price of the year
→ Featured in The Other (Affordable) Moon Watch
Columbia Steens Mountain 2.0 Full Zip Fleece Jacket, $27.60 $39.99
Save $12.39 (31% off) Lowest price of the year
Amazon Essentials Mens Packable Lightweight Water-Resistant Puffer Jacket, $19.95 $30.25
Save $10.30 (34% off) Lowest price of the year
Amazon Essentials Men’s Long-Sleeve Water-Resistant Sherpa-Lined Puffer Jacket, $24.95 $34.56
Save $9.61 (28% off) Lowest price of the year
Eddie Bauer Men’s CirrusLite Down Shirt Jacket, $64.50 $129.00
Save $64.50 (50% off) Matches lowest price of the year
→ Featured in Fall Getup Week: Casual Modern Layers in City Weight
Eddie Bauer Rainier Pant, $20.99 $70.99
Save $50.00 (70% off) Lowest price of the year
Campo Chromefree Leather Sneaker, $124.98 $175
Lowest price of the year
Vans Sk8-hi, $56.23 $75.00
Save $18.77 (25% off)
NOCO Boost UltraSafe Jump Starter, $59.95 $124.95
Matches the lowest price of the year
Philips Sonicare ProtectiveClean Electric Toothbrush, $59.96 $109.96
Lowest price of the year
Nike Calm Sandal, $41.25 $55
Lowest price of the year
Ninja 10 Quart 6-in-1 DualZone Smart XL Air Fryer, $129.99 $249.99
Lowest price of the year
Ninja CREAMi Ice Cream Maker, $179.99 $229.99
Lowest price of the year
Apple Airpods 4, $69.00 $129.00
Save $60.00 (47% off) Matches lowest price of the year
Apple 2025 MacBook Air 13-inch Laptop with M4 chip, $749.00 $999.00
Save $250.00 (25% off) Matches lowest price of the year
Meta Quest 3s, $249.99 $299.99
Save $50.00 (17% off) Matches lowest price of the year
Govee RGBIC Floor Lamp, $54.99 $99.99
Save $45.00 (45% off) Lowest price of the year
Dyson V11 Origin Cordless Vacuum, $399.99 $629.99
Save $230.00 (37% off) Lowest price of the year
J.Crew
Classic Chino Pant, $68.60 $98
→ I picked these up a few weeks ago but haven’t featured them yet, expect to see them frequently.
English Wool Sportcoat, $418.60 $598
Creased Wool Trouser, $89 $178
Wool Blend Sherpa Jacket, $164 $328
Country Jacket with Removable Hood, $274 $548
Cashmere Beanie, $44.75 $89.50
Irish Wool Topcoat, $499 $998
Seaboard Soft Knit Shirt, $59 $118
Todd Snyder
Cropped Denim Eisenhower Jacket, $139.30 $298.00
Save $158.70 (53% off)
→ A good alt for the past season Buck Mason jacket I feature regularly.
Straight Fit Selvedge Jean in Charcoal, $104.30 $198.00
Save $93.70 (47% off)
Relaxed Herringbone Twill Camp Pant, $125.30 $248.00
Save $122.70 (49% off)
→ A herringbone khaki version of the OG-107 pant
Italian Gabardine Sutton Trouser, $93.80 $298.00
Save $204.20 (69% off)
Silk-Cotton Tipped Sweater Polo, $86.80 $248.00
Save $161.20 (65% off)
Banana Republic
Straight Fit Italian Stretch Chino, $60 $100
Standard Fit Flannel Shirt, $54 $90
Standard Fit Oxford Shirt, $38.99 $70
Straight Fit Traveller Pant, $66 $110
Merino Waffle Knit Sweater Polo, $72 $120
Merino Crew Neck Sweater, $54 $90
Merino Quarter Zip Sweater, $58.80 $98
Italian Merino-Blend Ribbed Sweater Jacket, $108 $180
Wool Blend Utility Jacket, $150 $250
Plaid Boucle Trucker Jacket, $132 $220
Gap
Wool Blend Bomber Jacket, $99 $248
Straight Fit Khaki, $35.97 $59.95
French Terry Chore Jacket, $51 $128
Mac Coat, $47 $118
